Privacy policy

Last Updated: November 11, 2026

At nerluxa, we respect your privacy and recognize the importance of protecting your personal information. We are committed to handling customer information responsibly and providing transparency regarding the ways information is collected, used, processed, and disclosed through our online store.

Our online store is operated by Shantou Little Superstar Brand Management Co., Ltd.

nerluxa operates this website and its related content, features, tools, products, and services to provide customers with an accessible and convenient online shopping experience. Collectively, these offerings are referred to as the "Services."

Our store is powered by Shopify, which provides the e-commerce platform and technology that enable us to make the Services available to you.

This Privacy Policy explains our practices concerning personal information when you visit our website, browse products, create an account, complete a purchase, use our Services, or otherwise communicate with us.

If any provision of our Terms of Service conflicts with this Privacy Policy regarding the collection, processing, or disclosure of personal information, this Privacy Policy will govern those matters.

Please review this document carefully. By accessing or using our Services, you acknowledge that you have read and understood the privacy practices described in this policy.

1. Personal Information We Collect and Process

For purposes of this Privacy Policy, "personal information" refers to information that identifies you or can reasonably be associated with you or another individual.

Information that has been collected anonymously or permanently de-identified so that it cannot reasonably identify an individual is generally not considered personal information.

Depending on how you interact with our Services, where you reside, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including relevant inferences drawn from such information.

1.1 Contact Information

This category may include:

Full name.
Email address.
Telephone number.
Billing address.
Shipping address.
Other contact details provided through our website.

1.2 Financial and Payment Information

When you make a purchase through our store, certain financial and transaction-related information may be collected or processed.

This may include:

Credit card information.
Debit card information.
Financial account numbers.
Payment card details.
Transaction records.
Selected payment methods.
Payment confirmations.
Other information required to process a transaction.

Payment information may be processed through Shopify and the applicable payment service providers.

1.3 Account Information

If you create or access an account through our website, we may process information associated with your account, including:

Username.
Password.
Security questions.
Account preferences.
Personal settings.
Other account-related information.

1.4 Transaction and Shopping Information

We may collect information concerning your interactions with products and purchasing activities, including:

Products you view.
Items added to your shopping cart.
Products added to your wishlist, where available.
Products purchased.
Previous transactions.
Returned or exchanged products.
Cancelled orders.
Other purchase-related activities.

1.5 Communications with Us

When you contact our customer support team or otherwise communicate with us, we may collect and retain the information included in those communications.

This may include:

Customer service inquiries.
Questions about products.
Order-related messages.
Shipping and delivery requests.
Return and refund communications.
Other information voluntarily provided when seeking assistance.

1.6 Device Information

When you access our website, certain technical information about your device and connection may be collected.

This may include:

Device type.
Browser type and version.
Network connection information.
Internet Protocol (IP) address.
Unique technical identifiers.
Other information associated with your device or browser.

1.7 Website Usage Information

We may collect information regarding how you interact with our Services, including:

Pages and products viewed.
Website navigation activities.
Shopping interactions.
Access dates and times.
Browsing patterns.
Other information relating to your use of our website.

2. Sources of Personal Information

We may obtain personal information from different sources depending on your relationship with our store and how you use our Services.

2.1 Information Provided Directly by You

We may collect information directly from you when you:

Create or access an account.
Browse or use our Services.
Place an order.
Complete checkout.
Contact our customer support team.
Submit information through website forms.
Communicate with us through available channels.
Otherwise voluntarily provide personal information.

2.2 Information Collected Automatically

Certain information may be collected automatically when you visit or interact with our website.

This may occur through:

Cookies.
Similar tracking technologies.
Browser and device information.
Website analytics technologies.
Other technical tools used to support our Services.

2.3 Information from Service Providers

We may receive personal information from service providers that assist us in operating our online store.

These providers may collect or process information on our behalf when delivering services such as:

Website hosting and technical infrastructure.
Payment processing.
Data storage.
Website analytics.
Customer support.
Order fulfillment.
Shipping and delivery.
Other operational services.

2.4 Information from Partners and Other Third Parties

Where permitted by applicable law, we may also obtain relevant information from business partners or other third-party sources to support our Services and business operations.

3. How We Use Personal Information

The purposes for which we use personal information depend on how you interact with our store and which Services you access.

We may process personal information for the following purposes.

3.1 Providing and Improving Our Services

We use personal information to operate our online store, provide requested services, and manage customer transactions.

This may include:

Processing payments.
Confirming and fulfilling orders.
Managing purchases.
Arranging shipping and delivery.
Handling returns and exchanges.
Processing refunds.
Managing customer accounts.
Maintaining relevant account preferences.
Remembering shopping cart contents and product interests.
Sending account-related notifications.
Providing customer support.
Enabling product reviews, where available.
Recommending products based on relevant shopping activities.
Improving website functionality and the overall shopping experience.

3.2 Marketing and Advertising

Where permitted by applicable law, we may use personal information for promotional and advertising purposes.

These activities may include:

Sending promotional emails.
Sharing product announcements.
Providing marketing communications.
Sending promotional messages through supported channels.
Displaying advertisements on our website.
Presenting advertisements on other websites.
Providing product recommendations based on previous purchases or shopping activities.

Certain advertising activities may take into account products you previously purchased, items added to your shopping cart, and other interactions with our Services.

You may opt out of promotional communications through the unsubscribe instructions included in our marketing messages.

Please note that opting out of promotional communications does not necessarily stop essential non-promotional messages, such as order confirmations, account notifications, and shipping updates.

3.3 Security and Fraud Prevention

We may process personal information to help maintain the security of our website, customer accounts, and payment transactions.

This may include:

Verifying account access.
Supporting secure payment procedures.
Detecting suspicious transactions.
Investigating potential fraud.
Identifying unauthorized activities.
Preventing unlawful or harmful conduct.
Protecting our Services and business operations.
Supporting the security of customers and other individuals.

If you create an account, you are responsible for maintaining the confidentiality of your login credentials.

We strongly recommend that you do not share your username, password, or other account access information with anyone else.

3.4 Customer Communication and Support

We use relevant personal information to communicate with customers and respond to their inquiries.

This may include:

Answering product-related questions.
Providing order assistance.
Responding to payment inquiries.
Helping with shipping and delivery concerns.
Reviewing return and refund requests.
Providing account assistance.
Maintaining relevant customer service records.

We may also use communication records to maintain our customer relationships and improve the quality of our support services.

3.5 Legal and Regulatory Purposes

We may use or process personal information when necessary to:

Comply with applicable laws and regulations.
Respond to valid legal requests.
Cooperate with law enforcement or government agencies.
Respond to subpoenas, warrants, or similar legal procedures.
Participate in civil discovery or legal proceedings.
Investigate suspected violations of our policies.
Enforce applicable agreements and terms.
Establish, exercise, or defend legal claims.
Protect our rights and the rights of others.

4. How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate business purposes, subject to this Privacy Policy and applicable laws.

Such disclosures may include the following situations.

4.1 Shopify and Service Providers

We may share relevant information with Shopify, vendors, and other third-party service providers that perform services on our behalf.

These providers may support:

Information technology management.
Payment processing.
Data analytics.
Customer support.
Cloud storage.
Order fulfillment.
Shipping and delivery.
Other operational activities.

These providers may access or process personal information as necessary to perform their respective services.

4.2 Advertising and Marketing Partners

We may disclose certain personal information to business and marketing partners to support promotional activities and advertising services.

For example, we use Shopify to support personalized advertising through third-party services based on online activity across different merchants and websites.

Our business and marketing partners may process information according to their own privacy notices and applicable legal requirements.

Depending on your location, you may have the right to opt out of certain disclosures or uses of personal information for targeted advertising.

You may exercise applicable opt-out rights through the following page:

Data Sharing Opt-Out:

https://nerluxa.com/pages/data-sharing-opt-out

Please review the available options and instructions on that page.

4.3 Disclosures at Your Direction or With Your Consent

We may disclose personal information when you request, authorize, or otherwise consent to such disclosure.

Examples may include:

Sharing delivery information with shipping providers.
Using social media widgets.
Accessing third-party login integrations.
Other services that require information sharing at your direction.

4.4 Affiliates and Related Business Entities

Where applicable, we may share relevant information with affiliated entities or companies within our corporate group for legitimate business and operational purposes.

4.5 Legal Obligations and Business Transactions

We may disclose personal information when reasonably necessary in connection with:

A merger or acquisition.
Corporate restructuring.
Bankruptcy or similar business proceedings.
Compliance with legal obligations.
Responding to valid subpoenas or search warrants.
Enforcing applicable agreements or policies.
Protecting our Services.
Defending our legal rights.
Protecting customers, users, or other individuals.

Any such disclosure will be handled in accordance with applicable legal requirements.

5. Relationship with Shopify

Our online store is hosted and powered by Shopify.

Shopify provides the e-commerce infrastructure and related technology that enable us to operate our website and deliver our Services.

When you access or use our online store, Shopify may collect and process personal information concerning your interactions with our Services to provide, maintain, and improve its platform.

Information submitted through our website may be transmitted to Shopify and shared with third-party service providers, including providers located outside your country of residence.

We also use certain enhanced Shopify features that may incorporate information obtained from interactions with our store, other merchants, and Shopify itself.

These features may support the development, protection, and improvement of our business operations.

In connection with these enhanced features, Shopify may process personal information for its own purposes and may be responsible for handling certain requests concerning your privacy rights in relation to that processing.

To learn more about Shopify's information practices and your applicable privacy rights, please review:

Shopify Consumer Privacy Policy:

https://www.shopify.com/legal/privacy/app-users

You may also visit the Shopify Privacy Portal to learn more about your privacy options and exercise applicable rights:

https://privacy.shopify.com/en

Please understand that Shopify and its service providers may process information according to their respective privacy policies and applicable legal obligations.

6. Third-Party Websites and External Links

Our Services may contain links to websites, applications, or online platforms operated by independent third parties.

If you follow a link to a website that is not owned or controlled by us, we recommend reviewing its privacy policy, security practices, and applicable terms and conditions.

We do not control independent third-party websites and cannot guarantee the accuracy, completeness, reliability, or security of their content and services.

Information you provide through public or semi-public platforms, including third-party social networking services, may be visible to other users and may be subject to the privacy practices of those platforms or other parties.

The presence of an external link on our website does not necessarily indicate that we endorse the linked website, its content, or its operators.

7. Children's Privacy

Our Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction.

If you are a parent or legal guardian and believe that a child has provided personal information to us, please contact us using the details provided in this Privacy Policy.

You may request that we review the information and take appropriate action, including deletion where required by applicable law.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we share or sell personal information of individuals under 16 years of age, as those terms are defined under applicable law.

8. Information Security and Data Retention

We take reasonable measures to help protect personal information against unauthorized access, disclosure, alteration, or misuse.

However, no security system or method of electronic transmission can guarantee complete protection.

We cannot guarantee that information will always remain completely secure, particularly while it is being transmitted through the internet.

For this reason, we recommend avoiding unsecured communication channels when sending sensitive or confidential information.

Data Retention

The period for which we retain personal information depends on the purpose for which the information was collected and our applicable business and legal obligations.

Relevant considerations may include:

Whether you maintain an account with us.
Whether the information is required to provide our Services.
Whether transaction records must be retained.
Whether we need information to fulfill legal obligations.
Whether information is necessary to resolve disputes.
Whether records are needed to enforce applicable agreements or policies.

We will retain personal information for as long as reasonably necessary for the relevant purposes, subject to applicable legal requirements.

9. Your Privacy Rights and Choices

Depending on your country, state, or region of residence, you may have certain rights concerning personal information that we maintain about you.

These rights are subject to applicable legal requirements, exceptions, and limitations.

9.1 Right to Access or Know

You may have the right to request access to personal information we hold about you.

You may also be entitled to obtain certain details about how that information is collected, used, or disclosed.

9.2 Right to Request Deletion

You may have the right to request that we delete personal information maintained about you, subject to applicable legal exceptions.

9.3 Right to Correction

You may request that inaccurate personal information be corrected where permitted by applicable law.

9.4 Right to Data Portability

In certain circumstances, you may have the right to receive a copy of personal information we hold about you in a usable format or request that it be transferred to another organization.

9.5 Right to Opt Out of Sale or Sharing for Targeted Advertising

Depending on your location, you may have the right to opt out of certain activities involving the sale or sharing of personal information or the processing of personal information for targeted advertising purposes, as defined by applicable privacy laws.

You may exercise applicable rights through our data-sharing opt-out page:

https://nerluxa.com/pages/data-sharing-opt-out

Global Privacy Control

If you visit our website with the Global Privacy Control (GPC) opt-out preference signal enabled, we will treat that signal as a request to opt out for the device and browser used to access our website, where required or applicable under the laws governing your visit.

If we can associate the device transmitting the signal with a Shopify account, we will also apply the opt-out request to that account where supported.

For additional information about Global Privacy Control, please visit:

https://globalprivacycontrol.org/

Other than Global Privacy Control, we do not recognize other browser-based "Do Not Track" signals that may be transmitted by your device or browser.

9.6 Managing Marketing Preferences

We may send promotional communications to customers where permitted by applicable law.

You may unsubscribe from marketing emails at any time by using the unsubscribe option included in our promotional messages.

Please note that opting out of marketing communications does not prevent us from sending necessary non-promotional messages, such as:

Order confirmations.
Transaction notifications.
Shipping updates.
Account-related communications.
Customer service responses.

Exercising Your Privacy Rights

You may submit a privacy-related request through the available controls on our website or by contacting us using the information provided in this policy.

To learn more about Shopify's processing of personal information and applicable privacy rights, you may also visit:

https://privacy.shopify.com/en

We will not unlawfully discriminate against you for exercising your applicable privacy rights.

Where permitted or required by applicable law, we may need to verify your identity before processing a request.

You may also designate an authorized representative to submit a request on your behalf where permitted by law.

In such cases, we may require proof of the representative's authority and may ask you to verify your identity directly with us.

We will review and respond to valid requests within the timeframes required by applicable law.

10. Privacy Complaints

If you have concerns or complaints regarding the way we collect, process, use, or disclose personal information, we encourage you to contact us using the details provided below.

We will review your inquiry and take reasonable steps to address the matter.

Depending on your location, you may also have the right to appeal a decision concerning your privacy request or submit a complaint to your local data protection authority.

11. International Data Transfers

Because our online store uses Shopify and other third-party service providers, your personal information may be transferred, stored, or processed outside your country of residence.

Such transfers may occur when necessary to provide our Services, operate our website, process transactions, arrange delivery, or support other legitimate business activities.

If personal information is transferred outside the European Economic Area (EEA) or the United Kingdom, we will rely on recognized transfer mechanisms where required by applicable law.

These mechanisms may include:

Standard Contractual Clauses approved by the European Commission.
Equivalent contractual safeguards issued or recognized by the relevant UK authority.
Transfers to countries recognized as providing an adequate level of data protection.

We will handle international transfers in accordance with applicable data protection requirements.

12. Changes to This Privacy Policy

We may revise this Privacy Policy periodically to reflect changes in our business practices, website features, data processing activities, service providers, or applicable legal and regulatory requirements.

When updates are made, the revised version will be published on this page together with an updated Last Updated date.

Where required by applicable law, we may provide additional notice concerning significant changes.

We encourage customers to review this policy periodically to remain informed about how their personal information is handled.

13. Contact Information

If you have questions about this Privacy Policy, our personal information practices, or wish to exercise privacy rights available to you under applicable law, please contact us using the official details below.

Brand Name: nerluxa

Legal Company Name: Shantou Little Superstar Brand Management Co., Ltd.

Customer Service Email: service@nerluxa.com

Business Phone: +86 754-88992761

Business Address:

Room 502, Xinxing Building, Building 1, Longtou Industrial Zone, Longhua Subdistrict, Longhu District, Shantou City, Guangdong Province, China.

For privacy-related inquiries, please provide a clear description of your request so that we can direct it to the appropriate team.

If your inquiry relates to an existing purchase, you may also include your order number where relevant.

We appreciate your trust in nerluxa and remain committed to handling personal information responsibly and transparently.